a new playground

8 months ago

"Many people mistakenly think that open source projects are emergent, self-organized and democratic. The truth is just the opposite: most are run by a benevolent dictator or two. What makes successful open source projects is leadership, plain and simple. One or two people articulate a vision, start building towards it and bring others on board with specific tasks and permissions. The best projects are the ones with the best leaders. Social media, on the other hands, doesn’t exist for a shared purpose. It exists to serve the individual. We don’t tweet to built Twitter, we tweet to suit ourselves. We blog because we can, not because we have signed on to a blogging project. Seen this way, open source projects are like companies. Social media is like a country."

Chris Anderson @ Open source is a company; social media is a country | The Long Tail - Wired Blogs

tweeting is selfish.

8 months ago

"For years, it has been assumed that home internet usage would cannibalize live television viewing, but there’s something interesting happening between social networking and live television. Could it be that what Pete Blackshaw termed “telecommunities”-people simultaneously watching live television programs and chatting in real time with an online network of like-minded fans—will gain scale and give consumers a reason to stick with live viewing? Let’s look at what happened during the Oscars. … More than 1 in 10 people (11%) watching the Oscars this year did so while logged onto the Internet. … While there was some expected surfing to places like IMDB for more information on movies, the true winner of the night was Facebook. People who used Facebook during the broadcast used it for an average of 76 minutes. … People who used Facebook while watching the Oscars watched about 50% more of the broadcast than the average Oscar viewer."

John Burbank, Nielsen Online @ Could Social Networking Bolster the :30 Spot? | MEDIAWEEK

people are finding their own added value. they want it.

8 months ago

"Put aside your demographic notions of gender, age and location for a moment. People are more than all that when they are online. They create identities, behavioral patterns and personas based on the community they most frequently use. This constructed online identity is a proxy that can be used to not only engage these users but develop a favorable impression of your brand."

Maki @ DOSHDOSH: Building Complementary Services: A Powerful Long-Term Social Media Marketing Strategy

social networks must be integrated into everything.

9 months ago

Evan Williams on what’s behind Twitter’s explosive growth (via TEDtalksDirector)

it’s a reality: realtime feedback on… everything. tweet.

9 months ago

"Part of engaging with [the] community is recognizing that they have a lot to add to the conversation - and that means letting them in on the overall thought process."

Mike Masnick @ It’s The Conversation That Matters | Techdirt

let the audience in. collaborate with it. get used to it.

9 months ago

"Is the term “audience” outmoded? The audience used to be a cinema full of passive, hopefully appreciative, consumers of your work. Obviously, a big chunk of people who see your film will still be passive — they watch it in a theater, on a TV, on an iPod, and do nothing else. But some percentage will be much more active and engaged. Are they patrons? Collaborators? Your community? Your supporters? Co-conspirators? Team members? Partners? Associates?"

Scott Kirsner @ CinemaTech: What’s the Right Word for Those People Formerly Known as the Audience?

“those people” hold the key. whatever they are.

9 months ago

Michael Masnick - The Trent Reznor case study (via MIDEM09)

Connect With Fans (CwF) + Reason To Buy (RtB) = The Business Model ($$$$)

NIN’s trent reznor’s adoption of a slew of new marketing and community building tools to promote his music. genius.

1 year ago

19-year-old Commits Suicide on Justin.tv « NewTeeVee

lifecasting gets dead serious.

1 year ago

Matt Hanson @ The Audience is Obsolete - fromheretoawesome on blip.tv

more @ ‘A Swarm of Angels’ crowdsourcing film production | The Social Web | ZDNet.com

audience as part of the film process, not an afterthought. a case study.

1 year ago

"The future of independent film is not in content aggregation, which is quickly becoming commoditized, but in audience aggregation. Filmmakers need to find ways to create an ongoing conversation with potential viewers. … One that will start early in the process and continue long after the film is finished."

Lance Weiler @ Filmmaker Magazine | Summer 2008: WHEN THE AUDIENCE TAKES CONTROL

indie film needs an audience.

1 year ago

An anthropological introduction to YouTube (via mwesch)

Dr. Michael Wesch - Assistant Professor of Cultural Anthropology
Kansas State University

youtube is huge. like, the entire world.

1 year ago

"A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living. A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans."

Kevin Kelly @ The Technium: 1,000 True Fans

cultivate the base. love the base.

1 year ago

"Social network aggregation is the process of collecting content from multiple social network services, such as MySpace or Facebook. The task is often performed by a social network aggregator, which pulls together information into a single location, or helps a user consolidate multiple social networking profiles into one profile. Various aggregation services provide tools or widgets to allow users to consolidate messages, track friends, combine bookmarks, search across multiple social networking sites, read rss feeds for multiple social networks, see when their name is mentioned on various sites, access their profiles from a single interface, provide “lifestreams”, etc. Social network aggregation services attempt to organize or simplify a user’s social networking experience, although the idea has been satirized by the concept of a “social network aggregator aggregator."

Social network aggregation - Wikipedia, the free encyclopedia

let all the social network services come together. in yet another social network service.

1 year ago

What My Kids Tell Me About The Future of Media | A VC

a post examining media consuming habits of kids. it’s changed.

2 years ago

Suburban Journals | News | 'My Space' hoax ends with suicide of Dardenne Prairie teen

more @ Annals of Crime: Friend Game: Reporting & Essays: The New Yorker

social networking can get ugly.

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19-year-old Commits Suicide on Justin.tv « NewTeeVee

What My Kids Tell Me About The Future of Media | A VC

Suburban Journals | News | 'My Space' hoax ends with suicide of Dardenne Prairie teen