"Until recently, most 3-D fare produced for non-IMAX movie screens was an afterthought, converted from 2-D. Monsters, however, was designed and filmed with added dimension in mind. … “There hasn’t been any real innovation in the moviegoing experience in many decades,” says (Jeffrey Katzenberg) the Hollywood honcho whose company’s output will be all 3-D from now on. “People want to be excited by something special and unique that happens in movies, something that can’t happen anywhere else.” All the better to compete with pimped-out home media rooms. Other benefits include cleaner prints and a deterrent to piracy. “Almost every movie would benefit from being 3-D, the way nearly every movie benefits from being in color,” he says, though the format has been best served by animation so far. “When James Cameron comes forward with Avatar, it will mark a whole new era of live-action films. When other filmmakers see what he has done, they will want to use it."
Susan Wloszczyna @ 3-D takes a giant leap into the future - USATODAY.com
3D in every film, in every theater, in every home? is this the future?
