"I agree that the traditional distribution model is broken,” concurred (“Helvetica” filmmaker) Gary Hustwit, “But I feel that the way to fix it is to go directly to the audiences,” he continued. “Why are we building other people’s businesses when we could be building our own business.” Seated in the audience, an industry insider answered the question aloud, “Because not all filmmakers want to be businessmen."
Eugene Hernandez @ Digital Distribution: ‘Gigantic’ Exposure? ‘Pathetic’ Revenues’? - indieWIRE
will everybody have to become a mini distributor? i hope to god not.