"With limited theatrical options for getting their films in front of audiences today, numerous filmmakers have explored (or at least pondered) the Internet as an outlet. … The challenge, of course, is balancing the widespread awareness afforded by the Internet with still emerging revenue models. “This isn’t where we are going to be making money now,” “Super Size Me” director Morgan Spurlock told a large crowd on Monday at SXSW. “If you are looking to pay your rent, not so much, if you’re looking to pay your phone blll, you have a chance.” Later, when the discussion shifted to panelists’ reluctance to talk about the hard traffic numbers, Spurlock offered a line that has already been picked up by media and bloggers: “The reason numbers aren’t releaed is because the numbers are pathetic.” … Spurlock also noted, optimistically, “The fact that it continues to garner eyeballs is the most important thing…the exposure is gigantic.” And he later predicted, “Down the road, [revenues] will grow."
Eugene Hernandez @ Digital Distribution: ‘Gigantic’ Exposure? ‘Pathetic’ Revenues’? - indieWIRE
everybody’s watching, but people aren’t getting paid. for now at least.
