"Hired to produce behind the scenes material for Kevin Smith’s Zack and Miri Make a Porno, Knutson and Figueroa included as part of the package … webisodes that introduced audiences to the film months ahead of time; essentially an electronic press kit for the masses. “We just want to change the way the [electronic press kit] is done,” Figueroa says. “Because in my opinion, the way it’s done is boring.” … But there were some shorts they weren’t able to include, because it turns out that the MPAA now considers webisodes to be part of a film’s promotional materials, and it thus has to approve the content. Thus, a short featuring Rogan and other cast members discussing and interacting with the fake semen used for a shot was banned. The banned video (which they screened) is available on the Zack and Miri DVD as a special feature — but “it would have gone viral,” according to Knutson."
Liz Shannon Miller @ Zack and Miri Documenters On The Woes Of Webisodes « NewTeeVee
those darn ratings.
